With recruitment of senior leadership, a new North America HQ, and a focused strategy.

Monday, May 23, 2016 – Dubai, UAE - StarLink, the region's trusted IT security-specialized "True" Value-Added-Distributor (VAD) has announced that it has initiated planned investments into the US for 2016 as a part of the company’s expansion strategy. Initial activities include the hiring of a seasoned CEO to manage the North America region, and simultaneously relocating its US headquarters to Cambridge, Massachusetts, one of North America’s key technology hubs.

StarLink has appointed Dan Haley as CEO - North America, adding an unrivaled expert to its leadership team. Dan Haley brings with him a rich experience of 35 years in the high tech industry, with his previous role as the President and CEO of Bradford Networks Inc. Prior to that he also been the CEO of four start-ups, and was also a General Partner in a global private equity company.

Nidal Othman, Managing Director at StarLink, commented, "The US expansion is a fundamental part of our vision, and we are thrilled to have Dan Haley on board with us, further strengthening our Management team, to spearhead the growth that we anticipate in North America going forward. We are also excited about the move to our new US headquarters in the Boston area, where the talent pool is second to none, and enables us to execute on our initial plan of replicating our True VAD business model in the US North East, and then over the next 3 years covering the rest of North America."

Dan Haley added "StarLink’s unique go-to-market approach is one the key reasons for its success in other parts of the world. I look forward to executing this recipe for success and become recognized as a Trusted Security Advisor in North America as well." He added, "We are in the midst of finalizing the extension of our initial vendor contracts, as well as, beginning a recruitment drive across various functions including Sales, Sales Engineering, Channel and Operations. Our strategy for the remainder of this year is to create awareness about StarLink within the channel and customer communities."