Tuesday, October 4, 2016 – Dubai, UAE: StarLink, the region's trusted IT security-specialized "True" Value-Added-Distributor (VAD) today announced that as part of its planned investments to expand across the rest of EMEA, it has appointed Avinash Advani as Senior Vice President, Strategic Alliances & International Markets. In his new role, Avinash will focus from StarLink’s newly opened Central London office, on expanding all markets outside the Middle East, including StarLink’s presence in Europe, the US, Africa and Turkey.

Avinash was formerly Vice President, Business Strategy at StarLink’s Dubai Headquarters, driving strategic objectives across the organization, focusing on portfolio evolution, geographical expansion, strategic partnerships, and strategic customer development.

Nidal Othman, Managing Director at StarLink, said, “StarLink has achieved tremendous success over the last 5 years since Avinash has joined the company. As we continue on the path to realizing our vision to be the largest global IT Security True VAD, I am proud to say that there is no one who befits this promotion more than him. We are truly excited about this new appointment and are eagerly anticipating the fantastic results that it will bring in the near future.”

Avinash Advani, in his new role at StarLink commented, “Becoming a multi-national organization, and being closer to our vendors are essential parts of our mission statement. In the pursuit of these goals, I am thrilled to spearhead our international expansion by replicating our True VAD business model into the UK, and then progressively covering the rest of Europe.”

Avinash continued, “Several vendors have already extended our distribution contracts across EMEA in support of our expansion efforts, and we have initiated an aggressive recruitment drive for various functions including Sales, Systems Engineers, Channel Managers and Inside Sales. Our strategy for the remainder of this year is to increase awareness about StarLink’s leading technologies and value-added capabilities within the UK channel and customer communities.”