StarLink announces the appointment of new COO

StarLink, a ‘true’ value-added-distributor (VAD) based in the Middle East, Turkey and Africa (META), has announced the appointment of Zaidoun Arbad who joined StarLink’s leadership team in the capacity of Chief Operating Officer.

A forward thinking and innovative leader with extensive experience spanning nearly two decades in the META region, Zaidoun brings a combination of sales prowess, operational excellence, financial leadership and global go-to-market expertise.

As COO, Zaidoun will lead the channel, customer success, operations and direct the company’s finance and administrative functions. This is a strategic position in the continued improvement to StarLink’s operational effectiveness.

“StarLink is experiencing accelerated growth with the success of its unbeatable strategy. We disrupted the market 15 years ago by pioneering best-in-class value added distribution. It’s a tremendous pleasure to join StarLink’s team, and I am incredibly energised to help lead the company to the next level in its global dominance tied with operational excellence,” said Zaidoun Arbad.

Prior to joining StarLink, Zaidoun held various positions at Cisco and HP starting with a successful career in finance and operations, which he progressed into a successful sales career as General Manager for Cisco Kuwait, then as a Regional Channel Head for Gulf and Levant. Most recently Zaidoun has been the regional sales head and General Manager for one of the niche cybersecurity VADs in MEA.

Nidal Othman, Managing Director at StarLink said “We welcome Zaidoun to the StarLink executive team and are excited to have a steady hand at the operational helm as we move forward with major sales growth and global expansion plans. Under his able guidance, we look forward to make significant advancement in operational excellence"


About StarLink

StarLink is acclaimed as the fastest growing “True” Value-added Distributor” across the Middle East, Turkey and Africa regions with on-the-ground presence in 20 countries including UK and USA. With its innovative Security Framework, StarLink is recognized as a "Trusted Cyber and Cloud Advisor” to over 3500 plus enterprise and government customers that use one or more of StarLink’s best-of-breed and market-leading technologies, sold through its Channel network of over 1500 Partners. The StarLink Solution Lifecycle helps Channel Partners differentiate their offering and assist customers identify key risks and define priorities to address their IT Security gaps and enhance their Data Center and Cloud infrastructure.