StarLink expands its distribution portfolio with Schneider Electric

Schneider Electric’s EcoStruxure for Data Centers Solutions Enable Smart Digital Transformation for Arabian Gulf Organizations

04th March 2019 - Dubai, UAE- StarLink, the fastest growing “True” Value-Added-Distributor (VAD) in the Middle East, Turkey and Africa (META) region today announced signing of distribution partnership with Schneider Electric for the Arabian Gulf.

Schneider Electric, the leader in digital transformation of energy management and automation, has over 1,000 partners in 64 countries worldwide. These partners are leveraging mobility, cloud, sensing, analytics and cybersecurity solutions running on the Schneider Electric EcoStruxure architecture to reshape industries, transform cities, and enrich lives. Integrating OT and IT allows safer, and more reliable, energy efficient, sustainable, and connected organizations, smart cities, and countries.

A principal provider of physical infrastructure solutions for the entire Data Center and its life cycle, Schneider Electric delivers legendary reliability, every step of the way. The EcoStruxure for Data Center solutions protect and optimize data center and networks for cloud and big data architectures.

With the Data Center Infrastructure Management software (DCIM), customers can collect and analyze data, and control power and processes system-wide or on individual devices.  Schneider Electric offers a complete portfolio of services to assess, plan, design, build and operate a data center.

Under this sign off, StarLink will represent Schneider Electric in the assigned regions - Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates. StarLink, through its skilled expert teams and wide partner network, will promote and sell the brand with aggressive demand generation and awareness programs, as well as on-the-ground sales and technical support.

Mr. Nidal Othman, Managing Director, StarLink, commented  “Schneider Electric’s technology will greatly complement the StarLink Cloud and Data Center portfolio that will solve specific market challenges, enabling customers to scale and accelerate their digital transformation. We are looking forward to bringing to this region a comprehensive Data Center infrastructure, irrespective of business type and industry that can cater to the Data Center challenges in our enormously connected world.” He added that, “This is a strategic alliance and we will work closely to build their market share and achieve our joint business goals.”

"With Schneider Electric, we are now equipped with a complete Data Center offering and can cater to the increasing demands for best-of-breed technologies and assist organizations run their business seamlessly. This partnership represents our commitment to build the best solutions - from physical infrastructure to application and software integration level,” added Ahmed Diab, Sales Director at StarLink."

Dalia El Hendy, Vice President, Secure Power Division, Schneider Electric Said, “Schneider Electric Secure Power division is excited to run the first True VAD partnership in the Gulf region. Adding StarLink to our Channel family aligns with our company’s vision for 2019 and for the years to come. Great success depends on building the right team & selecting the right partner at the right time. Witnessing the industry transformation towards digitization, Schneider Electric is pioneering and developing the EcoStruxure which is the company’s IoT-enabled, plug-and-play, open, interoperable architecture and platform for Homes, Buildings, Data Centers, Infrastructure and every Industry. Aligning with the market trends; we absolutely rely on diversifying our channel and partnering with VADs like StarLink is one of the key channel alliances to implement the right focus."

About Schneider Electric

Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. With global presence in over 100 countries, Schneider is the undisputable leader in Power Management – Medium Voltage, Low Voltage and Secure Power, and in Automation Systems. We provide integrated efficiency solutions, combining energy, automation and software. In our global Ecosystem, we collaborate with the largest Partner, Integrator and Developer Community on our Open Platform to deliver real-time control and operational efficiency. We believe that great people and partners make Schneider a great company and that our commitment to Innovation, Diversity and Sustainability ensures that Life Is On everywhere, for everyone and at every moment.

For more information go to www.schneider-electric.com

About StarLink

StarLink is acclaimed as the fastest growing “True” Value-added Distributor” across the Middle East, Turkey and Africa regions with on-the-ground presence in 20 countries including UK and USA. With its innovative Security Framework, StarLink is recognized as a "Trusted Cyber and Cloud Advisor” to over 3500 plus enterprise and government customers that use one or more of StarLink’s best-of-breed and market-leading technologies, sold through its Channel network of over 1500 Partners. The StarLink Solution Lifecycle helps Channel Partners differentiate their offering and assist customers identify key risks and define priorities to address their IT Security gaps and enhance their Data Center and Cloud infrastructure.


Schneider Electric Contact:
Sakina Tazun | Channel Marketing & Programs
Middle East & Africa , Secure Power Division, Schneider Electric,
T: +971 4 2794000
E: [email protected]
W: www.apc.com