StarLink shake-up Benelux Security market with new investment
Tuesday, July 17th, 2018 - Amsterdam, Netherlands - StarLink continues to extend its coverage across the Benelux region and promises to ignite the distribution channel, for next generation security solutions.
StarLink’s expansion in the Benelux region is a logical extension to the existing European Hub. On-the-ground teams are now in place along with key emerging security vendor contracts. StarLink’s strategy is to add value to its technology partners, channel partners and customers.
This latest venture by StarLink is perfectly timed as customers across the region, target a new-breed of next-generation technologies, to improve governance and combat evolving cyber threats. This expansion is in line with the company’s long-term vision to be the largest global True VAD; developing into new markets, to replicate its unique business model.
StarLink has made its mark globally with a presence in 16 countries including the US and the UK. With a focus on next-generation IT Security technologies, the business has grown organically at an average rate of 60% year on year, aiming for $300 million turnover, this fiscal year. As a ‘Trusted Security Advisor’ to over 2200 enterprise and government customers globally in diverse business verticals, StarLink has successfully deployed multi-layered, defense-in-depth and pervasive security infrastructures, using its market-leading Solutions Lifecycle. StarLink manages, and sells through its channel network of more than 1100 partners, and takes pride in empowering them to function autonomously.
Niall McGrane, VP Europe at StarLink said, “We are right on track with our plans to position StarLink as an innovative player in the IT distribution business across the Benelux, through a massive focus on developing new business opportunities for our suppliers, channel partners and their end customers. We are making very dynamic investments in local resources to expand the Starlink value proposition across Europe and deliver aggressive growth targets for both partners and suppliers.”
Mr. McGrane at StarLink, added, “StarLink’s unique strategy adds real and demonstrable value in each step of the IT security channel; the vendor, the partner and the end customer. We continue to enhance our portfolio with new best-of-breed vendor contracts. Most importantly, we will be looking to exponentially grow our Channel and I encourage new partners to come and join us.”
Kiarash Jafari, Regional Business Development Manager at StarLink, Benelux said, “We know that resellers and customers across the region are ready for this new approach. As a Trusted Partner, we are bringing new business to our resellers and a new level of confidence to customers, who choose to work with StarLink, for their next-generation security solutions.”
In line with this strategy StarLink is to host their next security event, exclusively for new partners, in July. These high-level sessions, hosted by the local team, are typical of the disruptive StarLink approach. Extending our role as a Trusted Advisor to resellers looking to enhance their current portfolio, with leading next-generation IT security solutions. Working together, partners can then deliver complete solutions to achieve compliance and next-generation threat protection for customers, whilst gaining margin and loyalty for the future. To join the next event, or for more details, partners can email [email protected] or register their interest through the StarLink website.
StarLink is acclaimed as the fastest growing “True” Value-added Distributor” across the Middle East, Turkey and Africa regions with on-the-ground presence in 20 countries including UK and USA. With its innovative Security Framework, StarLink is recognized as a "Trusted Cyber and Cloud Advisor” to over 3500 plus enterprise and government customers that use one or more of StarLink’s best-of-breed and market-leading technologies, sold through its Channel network of over 1500 Partners. The StarLink Solution Lifecycle helps Channel Partners differentiate their offering and assist customers identify key risks and define priorities to address their IT Security gaps and enhance their Data Center and Cloud infrastructure.